BRAND-BUILDING SERVICES

We offer a complete range of brand-building services for food, beverage, and agribusiness companies.

A key brand identity challenge is to formulate a strategic value proposition—a sustainable promise that will resonate with and serve to expand a clearly defined audience . . . An important step often enhanced with the outside perspective of a brand professional to formulate. But when done right, along with a smart business plan, the combination of the two can help you advance a long way toward achieving profitable results.

The steps in-between – the execution and attention to detail – is where our expertise is your value – critical to generating top of mind trial and awareness. We help companies correctly position their brands to be leaders in their market.

STRATEGIC PLANNING

Strategic planning is crucial to any marketing initiative. Strong strategic plans balance corporate perceptions with consumer realities. We help companies to develop the right plan for the right situation, audience, budget and ultimately, for the best possible result.

PROJECT MANAGEMENT

Some marketing initiatives require advanced project management skills to ensure smooth, timely delivery from a variety of engaged resources. Managing the details without dropping the ball is crucial. From internal stakeholders to customers to the creative team, we help companies keep deadlines and meet (and exceed) project expectations.

BRANDING & CREATIVE

Need help developing a winning brand? We’ve built brands, expanded product lines, and managed creative development for a variety of successful companies. From logo development and storytelling to ad campaigns and media deployments, Competitive Communications offers authentic and distinctive brand positions that deliver for the long haul.

PACKAGING DESIGN

Many companies lose the competitive battle at the retail point of purchase. With only milliseconds to catch the consumer eye, compelling brand image must make the first emotional connection. We drill into product categories to develop cost-effective packaging and design strategies that work hard to capture the purchase decision with each encounter.

MARKETING & ADVERTISING

From the smallest, highly focused marketing initiative to the biggest, broadest product launch, execution at every step is crucial. It starts with strategic planning, but requires expertise in media planning, PR, advertising, creative direction, management, production, and an obsessive attention to detail. Having organized and implemented marketing and advertising campaigns of all sizes and shapes, we’re uniquely equipped to provide turn-key marketing and advertising solutions.

BUSINESS DEVELOPMENT

Business development is an art – Part prospecting, part sales, and part marketing. Developing a plan to grow your business requires a unique set of skills and perspective. Understanding the market and business needs of the target is key. Engaging that audience at the right touchpoints with the right message is paramount. Communicating with a purpose – to compete for business – is how we cultivate relevant, qualified leads.